| Wednesday, 22 Feb 2012 | ||||
Mobile MarketingMarketing on a mobile phone has become increasingly popular ever since the rise of SMS (Short Message Service) in the early 2000s in Europe and some parts of Asia when businesses started to collect mobile phone numbers and send off wanted content. Over the past few years SMS has become a legitimate advertising channel in some parts of the world. This is because unlike email over the public internet, the carriers who police their own networks have set guidelines and best practices for the mobile media industry (including mobile advertising). The IAB (Interactive Advertising Bureau) and the Mobile Marketing Association, as well, have established guidelines and are evangelizing the use of the mobile channel for marketers. Mobile marketing via SMS has expanded rapidly in Europe and Asia as a new channel to reach the consumer. SMS has become the most popular branch of the Mobile Marketing industry with several 100 million advertising SMS sent out every month in Europe alone. SMS services typically run off a short code, but sending text messages to an email address is another methodology. Short codes are 5 or 6 digit numbers that have been assigned by all the mobile operators in a given country for the use of brand campaign and other consumer services. The mobile operators vet every application before provisioning and monitor the service to make sure it does not diverge from its original service description. One key criterion for provisioning is that the consumer opts in to the service. The mobile operators demand a double opt in from the consumer and the ability for the consumer to opt out of the service at any time by sending the word STOP via SMS. These guidelines are established in the MMA Consumer Best Practices Guidelines which are followed by all mobile marketers in the United States. Mobile marketing is cost-effective, immediate, personal and direct service for the most competitive markets. This service is excellent for advertising and marketing agencies, financial services, restaurants, clubs, hotels etc. We can guide you to create an effective SMS marketing campaign for your company from the first step. For more details on how SMS marketing can benefit your business, please contact us. Telecom NewsLightSquared to cut costs by slashing jobsWed, 22 Feb 2012 A double whammy of bad news for US wannabe carrier LightSquared this week, as reports come in that the firm plans to prune 45 per cent of its staff in order to save money. Earlier this week it emerged that satellite operator Inmarsat was claiming that it has not received a payment of $56.25m from the company. read more GSMA promises more details on MWC strike planWed, 22 Feb 2012 Under the threat of a strike from Barcelona's transport workers' union, the TMB, that could disrupt next week's Mobile World Congress, GSMA has issued a statement promising to reveal its contingency plans on Saturday. With more than 60,000 visitors expected to attend this year's event, many of whom will be relying on the city's public transport network, the disturbance to the event could be significant. read more Hot Rumor: Microsoft Office Coming to Apples iPadTue, 21 Feb 2012 According to published reports Tuesday, a new iPad-optimized Microsoft Office suite will soon debut in Apple’s App Store. This morning, The Daily broke the news and leaked a picture of the popular software running on an iPad. For now, however, Microsoft is denying the legitimacy of the report but not that such an offering is [...] read more | ||||
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